Privacy

Privacy Policy

Last updated: 9 July 2026

Bolton Recovery Services Ltd (“we”, “us”, “our”) provides 24/7 vehicle recovery, breakdown and roadside assistance services in Bolton and the surrounding areas of Greater Manchester. This policy explains what personal data we collect when you use our website, how we use it, and the rights you have over it, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

On this page

1. Who we are

For the purposes of data protection law, the “data controller” of your personal information is:

Bolton Recovery Services Ltd
Company number: 11790995
Registered office: Unit G16 Hartford House, Weston Street, Bolton, England, BL3 2AW
Email: theteam@boltonrecoveryservices.com
Phone: 01204 954718

2. Information we collect

We only collect the information we need to respond to your enquiry, dispatch recovery assistance, and run our website effectively.

Contact and quote forms

When you submit an enquiry, callout request, or quote request through a form on our site, we collect the details you provide, which may include your name, phone number, email address, vehicle details, your location or postcode, and the content of your message.

Phone calls

If you call us using a phone number shown on the site (including “click-to-call” links), we receive the number you’re calling from and any details you give us about your breakdown or recovery needs. If calls are recorded for training, quality, or dispute-resolution purposes, this will be made clear to you at the start of the call.

Postcode checker and coverage map

Our coverage map lets you enter a postcode to check whether we cover your area. We process the postcode you enter in order to return a result. The map itself is powered by Leaflet.js and displays map tiles from a third-party mapping provider (such as OpenStreetMap), which may log your IP address as part of delivering those tiles — this is outside our direct control and is covered by that provider’s own privacy policy.

Automatically collected information

Like most websites, we automatically collect some technical information when you visit, including your IP address, browser and device type, pages viewed, time spent on the site, referring website, and general location (town/region level, inferred from your IP address).

Analytics and advertising cookies

We use tools such as Google Analytics and Google Ads to understand how visitors use our site and to measure the performance of our advertising. See section 5 (Cookies) for details.

We do not collect payment card details through this website. Payment for recovery and breakdown services is arranged directly at the time of service, not through this site.

3. How we use your information

We use your personal information to:

  • Respond to enquiries and quote requests
  • Arrange and dispatch vehicle recovery, breakdown, and roadside assistance
  • Check whether your location falls within our coverage area
  • Contact you about the progress of your callout
  • Maintain records for accounting, insurance, and legal compliance
  • Monitor, analyse and improve the performance and security of our website
  • Measure the effectiveness of our advertising campaigns
  • Comply with our legal obligations

We do not use your information to make any automated decisions that produce legal or similarly significant effects on you.

Under UK GDPR, we rely on the following legal bases:

  • Contract — to arrange and deliver recovery or breakdown assistance you’ve requested
  • Legitimate interests — to operate, secure and improve our website, and to respond to general enquiries
  • Consent — for non-essential cookies (analytics and advertising) and any marketing communications, which you can withdraw at any time
  • Legal obligation — where we need to keep records for tax, accounting, or regulatory purposes

5. Cookies and similar technologies

Cookies are small text files stored on your device. We use the following categories:

Strictly necessary

Required for the website and coverage map/postcode checker to function correctly. These cannot be switched off.

Analytics

Tools such as Google Analytics help us understand how visitors use the site (pages viewed, time on site, general location) so we can improve it. These are only set with your consent.

Advertising

Tools such as Google Ads may set cookies to measure and improve the performance of our advertising, including remarketing. These are only set with your consent.

You can manage or withdraw cookie consent at any time via the cookie banner on our site, or by changing your browser settings to block or delete cookies (note that this may affect how parts of the site work, such as the coverage checker).

6. Who we share your information with

We don’t sell your personal information. We may share it with:

  • Our own recovery and breakdown personnel, in order to carry out your callout
  • IT, hosting and website service providers who support our systems
  • Google (Analytics/Ads), for the analytics and advertising purposes described above
  • Insurers, legal or regulatory bodies, or the police, where required by law or to protect our legal rights
  • A buyer, in the event we sell or transfer part or all of our business

7. International data transfers

Some of the third-party tools we use (such as Google Analytics and Google Ads, and the map tile provider behind our coverage checker) may process data on servers located outside the UK. Where this happens, we rely on those providers’ compliance with recognised safeguards, such as the UK’s International Data Transfer Agreement or equivalent adequacy protections.

8. How long we keep your information

We keep enquiry and job-related information for as long as needed to provide our service and meet our legal, accounting, and insurance obligations, typically for 6 years after the last interaction, after which it is securely deleted or anonymised. Analytics data is retained according to the relevant provider’s default settings unless we configure a shorter period.

9. Your rights

Under UK GDPR, you have the right to:

  • Ask us what personal information we hold about you and request a copy of it
  • Ask us to correct inaccurate or incomplete information
  • Ask us to delete your information, in certain circumstances
  • Ask us to restrict how we use your information, in certain circumstances
  • Object to us using your information, including for direct marketing
  • Ask us to transfer your information to another organisation, in certain circumstances
  • Withdraw consent at any time, where we’re relying on consent

To exercise any of these rights, contact us using the details in section 13. If you’re unhappy with how we’ve handled your information, you also have the right to complain to the Information Commissioner’s Office (ICO):

Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline: 0303 123 1113  |  Website: ico.org.uk

10. How we keep your information secure

We use appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. While we take reasonable steps to protect your data, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

11. Children’s privacy

Our services are intended for adults arranging vehicle recovery and breakdown assistance. We do not knowingly collect personal information from children.

12. Changes to this policy

We may update this policy from time to time to reflect changes to our services or legal requirements. The “last updated” date at the top of this page shows when it was last revised. We encourage you to review it periodically.

13. How to contact us

If you have any questions about this policy or how we handle your personal information, please contact us:

Bolton Recovery Services Ltd
Email: theteam@boltonrecoveryservices.com
Phone: 01204 954718
Address: Unit G16 Hartford House, Weston Street, Bolton, England, BL3 2AW